05 November 2018

Woodalisa or the art of printing wood!

Show plain wooden panelling the door and make way for entirely new, unique ambiences featuring stylish patterns! Silverwood has innovated and reinvented wood decor by offering printed wood for interior decoration.

Wood is used for makeing paper, which more often than not, gets printed. Silverwood, France's leadind manufacturer of cladding, wall panels, and patios, has decided to cut out the middle step and print directly on the wood! The name of this new product, Woodalisa, is a nod to Leonardo Da Vinci's Mona Lisa, which is painted on wood rather than canvas.

After purchasins a digital printing machine, this company from  Brittany with its Woodalisa concept can now enable stylish designs to be created on wood and provide custom decors in every room in the house.

So far, six collections offer ambiences inspired by the latest trends in decoration :

  • "Millesime" features a raw patinated design while
  • "Pacific Dream" has graphic patterns,
  • "Urban Stone" a mineral effect, "Neo Glam" shimmering motifs,
  • "All White" a cocoon feel, and
  • "Ethnic Chic" an artisanal look.

Each collection comprises patterned wall strips coupled with colour-matched plain strips to create and propagate different compositions. The digital process also makes it possible to cmply with the RAL colour chart or even to print one's very own visual créations.

For Erwan Villalard, Marketing and Innovation manager for the ISB group :  

Woodalisa is more than ust a range; it's a concept. The iadea is to reposition interior wooden coverings as a decoration product.We therefor looked what was going on in other trades and took inspiration from it. As an example, wallpaper, which today has managed to redefine its position as a decorative element, the Woodalisa concept is a wood medium-that's our business; it's what we're all about-that you can customize to your image using a decor that may or may not be your own. Moreover, moving into decoration can open up a different set of target customers, reaching out to say, public accesse, premises.

Silverwood is a brand name of the ISB group, French leader in timber products and solutions. With a French workorce of 470 and €230 million combined home and export turnover, the ISB grouphas 5 production sites in France and 6 logistics platforms.

Find out more about Woodalisa

Crédit photo : Silverwood

MORE NEWS

 

© 2019 all right reserved. Legal notice - GTU - Privacy policy